SoundCloud companions with Characteristic.fm to present marketing and advertising instruments to indie artists

SoundCloud has teamed up with Israel-centered tunes marketing system Attribute.fm to give independent artists with advertising instruments and assets as they launch their professions.

Attribute.fm‘s providers include things like shareable and trackable pre-help you save and clever one-way links, campaign and artist landing pages, serious time-analytics, and a self-provide ad system, among the other people.

The organization claims that it created additional than 1 million links for 300,000 artists final 12 months.

The partnership with SoundCloud, which will kick off in Could, involves perks and savings from Characteristic.fm. SoundCloud’s maximum ‘Next Pro’ tier of artists can consider benefit of a cost-free strategy and free of charge advert credits.

Attribute.fm will present SoundCloud artists with marketing and advertising, promotion, analytics and CRM instruments.

“With SoundCloud’s popularity as just one of the most artist-helpful platforms in the sector, this partnership is a all-natural in shape for Function.fm’s mission and determination to empower artists.”

Lior Aharoni, Attribute.fm

In addition, Feature.fm will also roll out a new entry-degree pricing plan that will be available solely to all SoundCloud artists for the to start with 90 days.

This pricing strategy, in addition to free ad credits, is free of charge to all of SoundCloud’s Upcoming Pro Artists.

SoundCloud will also provide discounted pricing on Characteristic.fm for its Following customers.

Indie artists on SoundCloud can unlock these gives and special discounts by connecting their SoundCloud account to Feature.fm. More specifics on the curated added benefits and discounts can be considered on users’ SoundCloud for Artists account.

“We are thrilled to join forces with SoundCloud to provide qualified promoting tools to independent artists, earning their journey to good results even a lot more accessible,” mentioned Lior Aharoni, CEO & Co-Founder, Attribute.fm.

“With SoundCloud’s standing as one particular of the most artist-pleasant platforms in the field, this partnership is a purely natural healthy for Attribute.fm’s mission and devotion to empower artists.”

Aharoni continued: “By leveraging SoundCloud’s massive reach, we can grow our concept and aid the development of even far more artists in want. We’re thrilled about the options ahead and the determination to help more artists achieve their complete potential.” 

The partnership with SoundCloud will come as Feature.fm aims to assistance “any artist of any dimensions come across their supporters to make a sustainable vocation in music,” Aharoni reported last month.

The platform’s streaming partners involve Spotify, Apple New music, SoundCloud, Deezer and a lot more, whilst its purchasers now include things like TikTok’s SoundOn and unbiased distributors and labels like Ditto Songs, Produce Songs Team, oneRPM, Secretly Group, Empire, The Orchard, AWAL, Epitaph/Anti-, Beggars Audio Group and 300 Entertainment.

Attribute.fm not too long ago partnered with YouTube Audio to consist of several integrations such as the skill for artists to keep track of the range of streams from the two YouTube Songs and YouTube that arrived from a Characteristic.fm Good Link.

For SoundCloud, the partnership with Feature.fm will bolster its artist services choices. The business reported two months in the past that it is expanding its artist solutions enterprise globally by getting into into a joint undertaking with Jax Jones’ and Dan Stacey’s British isles-centered, dance-centered record label, WUGD (What You Gonna Do) Ltd.

“Our most recent collaboration with Element.fm is a testomony to our unrelenting commitment to empowering artists by giving them with chopping-edge benefits that streamline their workflow and unleash their inventive likely.”

Shauna Alexander, SoundCloud

That deal arrived a 12 months after SoundCloud released an artist-signing joint undertaking with Sound Basis, the management and artistic providers arm of QC Media Holdings, which in convert is owned and operated by revered songs field veterans Kevin “Coach K” Lee and Pierre “P” Thomas.

“As a system that places artists at the forefront, we are committed to forging powerful partnerships that produce tangible worth and unwavering guidance to the SoundCloud neighborhood,” Shauna Alexander, VP of Organization Improvement, SoundCloud, reported about the deal with Function.fm.

“Our latest collaboration with Aspect.fm is a testament to our unrelenting determination to empowering artists by delivering them with reducing-edge gains that streamline their workflow and unleash their creative possible.”

Music Organization Globally