Warner music launches new hip-hop label Asiatic Records to create ‘superstars in the genre’

Warner Music has launched Asiatic Records, a new Asian label dedicated to supporting the best

Warner Music has launched Asiatic Records, a new Asian label dedicated to supporting the best hip-hop and rap talent from across the region.

While Warner Music has launched country-specific hip-hop labels in the past, the company says that this new label is the first Warner Music imprint with “the explicit mission of creating truly cross-Asian – and worldwide – superstars in the genre.” 

Asiatic will draw on the combined resources and experiences of the company’s multiple affiliates across the region, offering its roster what it calls “an integrated array of marketing and promotional services”.

While the label seeks to support all the most promising emerging talent across the continent regardless of gender, Asiatic says that it will lean heavily into supporting female artists in the region.

Asiatic says that it believes there is an underrepresentation in recorded music of female talent from Asia working in the genre.

The first performer to join the new label’s roster is RAMENGVRL, described by Asiatic as “one of South East Asia’s foremost hip-hop artists”.

Raised in Indonesia, RAMENGVRL’s music career took off in 2017. She took home the prize for Hip-Hop Song of the Year at the prestigious Anugerah Musik Indonesia Awards in 2018 and 2019.

She was also featured in Forbes Indonesia’s 2021 ‘30-under-30’ special edition.

RAMENGVRL has just released two  singles, I’m Ugly and Ain’t No MF Like Me (feat. pH-1), as her first official releases with Asiatic Records.

“We really see an opportunity at Asiatic to amplify top-tier talent from across Asia and to provide a launchpad for their worldwide success.”

David Stouck, Warner Music

David Stouck, Vice President, A&R Asia, Warner Music, said: “We are thrilled to announce the launch of Asiatic Records and the signing of RAMENGVRL.

“Asiatic is Warner Music’s home to the best hip-hop artists across the region, and RAMENGVRL is clearly one of a kind. She’s taken the Indonesian market by storm; we now have the opportunity to show the world what a truly unique talent she is.

“And she is just one example of the cutting-edge, multi-lingual artists breaking out in the region.

“We really see an opportunity at Asiatic to amplify top-tier talent from across Asia and to provide a launchpad for their worldwide success.”

“I’m very excited to join Asiatic Records and the Warner Music family. Making it in Indonesia with music that defies conservative views is one crazy accomplishment.”

RAMENGVRL

RAMENGVRL added: “I’m very excited to join Asiatic Records and the Warner Music family. Making it in Indonesia with music that defies conservative views is one crazy accomplishment.

“Now with Warner Music’s support, I’m ready to make my mark across the rest of Asia, and beyond. I’m so glad that the team at Asiatic Records is fully in line with this vision and my unapologetic f-what you think style.

“They have built an amazing team to support me and I can’t wait for the world to hear more of the songs we’re working on!”Music Business Worldwide

Warner music launches new hip-hop label Asiatic Records to create ‘superstars in the genre’