Warner Music Group Debuts Hip-Hop Label Atlantic Records Benelux

The Atlantic Documents Benelux staff. Back again row (L to R): Sander Stijnen, Patrice Boone, and Margot Bastiaans. Front row (L to R): Amier Kalaeli, Lotte Sterk, Freek Clinckemaillie, Ixia Verdooren, and Joel Brendgen. Image Credit history: Warner Audio Group

Back again in March, Warner Music Team obtained Moscow-centered Zhara New music and renamed the division Atlantic Information Russia. Now, the Big Three label, obtaining expert a far more than 75 per cent stock-selling price surge because early November of 2020, has formally released Atlantic Documents Benelux.

Warner Tunes Group bigger-ups announced the rollout of Atlantic Data Benelux by means of a formal release currently. The recently minted label will do the job toward “discovering and advertising and marketing the best rising domestic hip-hop artists from throughout Benelux” – that is, Belgium, the Netherlands (in which Common Audio arrived on the stock market place in September), and Luxembourg.

A overall of about 30 million persons dwell in the European nations, and Warner Music’s release notes that “rap and hip-hop was the 2nd most listened to genre right after pop, masking more than a fifth of all domestic tracks throughout Benelux” very last calendar year. Equally, 50 percent of the Netherlands’ most-streamed Spotify artists from 2020 produce hip-hop songs, per WMG, which late last thirty day period debuted an Asia-based hip-hop label identified as Asiatic Data.

Concerning personnel, Atlantic Data Benelux has enlisted Sander Stijnen to provide as head of A&R even though remaining ADA Benelux’s A&R and small business-advancement direct, with Ixia Verdooren starting as head of domestic marketing and advertising and also continuing in an government part at WMG Benelux. Both of those will report to longtime Warner Music Benelux president Martin Jessurun.

On the artist aspect, Atlantic Documents Benelux has signed DJ DYLVN, a Dutch artist who these days produced “FASHIONOVA” and is set to drop other “new singles in the coming months.” (A swift YouTube search for DJ DYLVN’s hottest observe returns benefits for all method of works with the exact title, in a testament to the extensive selection of tracks that come to be out there to admirers each day. The identify is likewise shared by a vogue retailer that created headlines final yr for a lawful battle involving Tekashi 6ix9ine.)

Addressing the launch of Atlantic Information Benelux in a assertion, head of domestic internet marketing Ixia Verdooren reported: “I really feel honoured to be element of this new adventure with Sander and the relaxation of the workforce, who have worked incredibly tough to get anything all set for launch. We want to develop a family of assorted local artists who are extremely hard to overlook and deliver real cultural impression, pushing the boundaries of regional repertoire.”

Warner Audio Group inventory (NASDAQ: WMG) dipped to $48.13 per share on the day. But the figure continue to marks a additional than 30 p.c hike considering that 2021’s commence, and Universal Songs Group today recorded a different document working day-end price.