Commonly revered music government LaTrice Burnette has been appointed Govt Vice President, Def Jam Recordings / President, 4TH & Broadway.
The information was announced today (February 8) by Tunji Balogun, Chairman & CEO, Def Jam Recordings.
Burnette will also carry the 4TH & Broadway label to Def Jam Recordings, formerly a aspect of fellow Universal label Island Records.
4TH & Broadway was at first the flagship label of Island’s impartial distribution corporation and focused on hip-hop and dance new music by “legendary and influential” artists such as Eric B. & Rakim, Aspiration Warriors, Stereo MCs, Bomb the Bass and much more.
Today, 4TH & Broadway’s involves Young Devyn, Lil Migo, Pap Chanel, Chiiild, and Kidd Kenn.
Burnette, who is based in New York, will report directly to Balogun.
In addition to her leadership roles at Def Jam and 4TH & Broadway, Burnette is Chair of the Programming and Curation Committee of Universal New music Group’s Undertaking Forcefor Meaningful Change.
Burnette joined the UMG senior executive workforce in 2018, when she was appointed Government Vice President and Typical Manager, Island Records.
At the label, she led the breakthrough imaginative and marketing campaigns for artists which include Jessie Reyez, Skip Marley, Buju Banton, Toni Braxton, Psychological Oranges, Little one Rose, and several other individuals.
Burnette came to UMG and Island just after 8 many years at Epic Documents, exactly where she rose to Senior Vice President of Internet marketing.
Among her many achievements there, she was instrumental in the album release strategy that resulted in Long term starting to be the initial artist in the 60-yr historical past of the Billboard 200 to have two distinctive albums debut back again-to-back at No. 1.
She also led marketing strategies for DJ Khaled, Travis Scott, Yo Gotti, Bobby Shmurda, Blac Youngsta, Ciara, Diddy, and other people.
Born in Brooklyn, Burnette began her occupation in the new music business at Roc-A-Fella Information in 1999, whilst attending Tempo University.
Burnette later worked at Atlantic Information, the place she led electronic internet marketing strategies for the overall city roster, as effectively as for labels which includes Asylum Records (Paul Wall, Mike Jones, Gucci Mane, Bun B) and Undesirable Boy Data (Diddy, Yung Joc, Danity Kane, Boyz N The Hood).
“I’m thrilled to welcome LaTrice to the Def Jam family.”
Tunji Balogun, Def Jam Recordings
“LaTrice is a proven leader, a consummate specialist, and someone who’s operate and standing I have admired for a extensive time,” stated Balogun.
“Her laser-sharp emphasis and company acumen, her knowledge in artist progress, and her knowledgeable, holistic check out of the the two the market and the business make her a pivotal addition to the workforce we’re creating right here and the vision for where we’re headed.
“I’m thrilled to welcome LaTrice to the Def Jam household.”
“I am thrilled to be part of Def Jam, an iconic label and brand that’s been influential in new music and society for many years.”
Burnette extra: “I am thrilled to be a part of Def Jam, an legendary label and brand that is been influential in tunes and lifestyle for a long time.
“I thank Tunji for his assistance and I am fired up for the remarkable option to get the job done alongside the executive group, employees and incredible artists.
“I appear forward to building and breaking the next era of international superstars underneath Tunji’s management and musical eyesight.”
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