On Tuesday, the firm’s new girl team NMIXX entered the K-pop fray with the one “Ad Mare.” But just a day considering that the debut, the septet is producing headlines for accusations of plagiarism: The band’s titular “O.O” has occur beneath fire for copying boy band Ateez’s music online video and its universe.
The music movie for “O.O” begins with pirate-relevant goods laid on the ground and swerves to zoom into a significant galleon in a nondescript location. And in line with the clarification, Atinies, the official fandom identify for Ateez, has pointed out that the clip shares a lot of similarities to the boy band’s audio movie, stressing it is an situation that “cannot be dismissed.”
Lovers took to social media, with just one commenter producing, “It’s much more than a couple of scenes that remind of Ateez’s music movie. Also, if you search carefully at how the album is launched, not only did the group plagiarize the strategy, but also copied Ateez’s universe.”
“It’s not a prevalent idea (in the K-pop scene), and lots of elements, like the pirate impression and the placing, overlap,” the commenter included.
Admirers have specified in individual scenes where every of the bandmates seem by wanting at the sky with a metropolis qualifications, sky sailors going in a pink cloud and burning ships that surface in NMIXX’s music video as effectively similar to the pirate principles employed by Ateez for the music movie of “Illusion.”
As soon as the audio video clip was launched, hashtags like “JYP should demonstrate plagiarism” and “JYP should apologize for plagiarism” commenced trending on Twitter. JYP Enjoyment has not but unveiled an formal assertion pertaining to the concern, as of press time.
A “universe” in K-pop describes the complete deal of a band’s musical features, models, creativity and visuals. And for Ateez, pirate-themed tales have been at center phase of their universe theory given that the group’s debut in 2018 with “Pirate King.” The group has considering the fact that explained on their own as K-pop corsairs with ships, swords and sea monsters.
The band’s five-part “Treasure” album series, produced from 2018 to 2020, works by using the sea and sailing as a motif. The team also has used props like the wreckage of a ship and leader Hong-joong dressing up as pirate king, vividly exhibiting their notion revolves all around pirates.
Not only is NMIXX’s music video for “O.O.” going through allegations of plagiarism, but the band’s principle movie titled “New Frontier: Declaration” is accused of copying Ateez’s “Declaration” from the band’s very first EP, “Treasure EP. Map to Response,” produced in 2020.
Digipedi, the studio that created the music video for “O.O,” has collaborated with Ateez prior to, but lovers located out that the studio did not make the songs movie for “Illusion.”
Meanwhile, NMIXX introduced a four-song package Tuesday, and the septet is envisioned to keep on its promotions.
By Park Jun-hee ([email protected])