Juanes creates signature guitar, equipment assortment with Fender

Latin artist’s initially signature guitar is obtainable now

Fender Musical Devices Corporation (FMIC) announces the launch of the Juanes Stratocaster guitar, a collaboration with multi-Grammy and Latin Grammy award-successful singer, songwriter, guitarist and philanthropist, Juanes. On the heels of his most current album release, Vida Cotidiana and on the Latin star’s birthday, the Juanes signature guitar captures the essence of his audio, tone and look – a distinct blend of pop, rock and metallic fused with the exceptional folkloric appears of Colombia, as very well as his passion for innovation, lifestyle and philanthropy. Regarded as a major trailblazer for Latin new music and a champion for social transformation, Juanes will give again by donating all artist proceeds to his foundation, Mi Sangre, which empowers new generations and fosters a tradition of peace in Colombia and beyond.

With the Latin genre’s ongoing cultural dominance, generating $1.09 billion of recorded music revenues in 2022, the Juanes Stratocaster marks a initially-of-its-form marketing and advertising campaign for Fender, one particular that continues to link the brand to Latin songs fans throughout a time when Latin impact in guitar lifestyle is more widespread than at any time. Through his at any time-evolving music, Juanes is not only reshaping the landscape of Latin rock and pop but also fascinating tunes enthusiasts of all tastes. Fender is honored to commemorate Latin tunes, tradition and Juanes’ unwavering motivation to his loved ones and philanthropic endeavors, with the introduction of this signature guitar.

Born in Medellin, Colombia, Juanes commenced his musical journey as a self-taught guitar player at the young age of seven. Soon after honing his capabilities and generating his very own fashion of guitar playing– combining factors from the rock globe with his Colombian roots–Juanes embarked on a solo profession and produced his debut studio album, Fíjate Bien in 2000 which attained him a field top 7 Latin Grammy nominations and 3 Latin Grammy Awards, such as Greatest New Artist. Juanes has due to the fact garnered in excess of two dozen American and Latin Grammy awards, marketed a lot more than 30 million albums throughout the world and been hailed by Time as “One of the 100 Most Influential People in the Globe.”

“Nowadays I experience that I only need this guitar and many concepts,” states Juanes. “My romance with Fender began when I was dwelling in Colombia. I resolved to market every little thing I experienced to invest in my initially Fender® guitar and I arrived to the United States and recorded my very first album. And nowadays, I can say that we have a Juanes Stratocaster® in Luna White. It’s a desire. I can’t imagine it, I’m pretty delighted.”

Recognized for his choice for personal notes and riffs that stand out even inside chords, the Juanes Stratocaster captures his exceptional audio with customized-voiced noiseless single-coil pickups to attain apparent tones and note distinction. His still left and right hand approach, put together with the use of a Mid-Improve Preamp with an S-1 Swap and a contemporary-voiced humbucker pickup, will allow his guitar participating in to act as a secondary voice, sending a impressive information together with his vocal lyrics. The mid raise preamp amplifies his sound and highlights the ideal midrange frequencies, generating his chord improvements stand out and ensuring his music resonates from verse to refrain to bridge and outside of. With its alder body featuring a stunning, moon-reminiscent “Luna White” Satin finish, an ode to his oldest daughter, Luna, which usually means “moon” in Spanish, this guitar exudes class and design.

“Juanes is identified for his clear, brilliant appears that flawlessly blend his rock and metallic inspirations with his Colombian roots. Our goal was to build a guitar that would meet these exact benchmarks with the Mid-Strengthen Preamp with an S-1 Change and a present day-voiced humbucker pickup that his enjoying fashion is identified for,” reported Justin Norvell, FMIC’s Govt Vice President of Item. “Juanes has been a faithful Fender player throughout his job, from the Jazzmaster to the Telecaster and, of study course, the Stratocaster. Nowadays, we proudly introduce the Juanes Stratocaster, a exceptional fusion of artistry, functionality and unmatched sound quality.”

The artist signature is accompanied by the Juanes Capsule Collection, curated accessories that embody the artist on phase style such as the Juanes Strap Luna White, Juanes 351 Celluloid Picks and the Juanes 10-foot instrument cable comprehensive with a shimmering Luna White PVC jacket. These a single of a sort components function his signature and handwritten mantra, “La vida es un ratico” which translates to “Life is a minute,” adding the perfect enhance to accompany his spectacular signature Stratocaster guitar.

In true tradition, the Fender Artist Signature Collection honors legendary musicians by products progression and storytelling, building devices and equipment impressed by the exclusive specs of the world’s biggest guitarists and bassists. To assist the launch of the Juanes Stratocaster guitar, Fender will release a 3-portion creative video clip sequence that delves into the creative journey and influences that have formed Juanes’ new music. Look at In Discussion with Juanes introducing the Juanes Stratocaster in Luna White.

The video clip series is element of a larger marketing campaign supporting the Juanes Stratocaster guitar, Fender’s initial 360 artist signature promoting marketing campaign only featuring a Latin audio artist. The marketing campaign functions common paid media across print and on the internet, wild postings in Los Angeles and New York Town, as properly as a digital billboard in Miami, a city that is the two a first for Fender’s outside promoting as effectively as Juanes’ initial US house foundation. The Juanes Stratocaster will also be featured on Dwell Country digital screens and in Spotify audio adverts, wherever Juanes will communicate right to the listener with pre-recorded audio. The start will also be supported with buys throughout TikTok, YouTube, Facebook, Instagram and Connected Tv.