DTE Strength Audio Theatre changes name

Since 2001, the Pine Knob title had survived only in spirit at the venue rechristened DTE Power New music Theatre, conjuring the old summer attraction of loud and festive live performance evenings north of Detroit.

Now, that vintage identify is headed again to the marquee: Pine Knob Songs Theatre is once more the formal designation for the beloved Clarkston amphitheater, which routinely ranks amongst the top rated-grossing in the region.

Pine Knob Music Theatre, Clarkston, Michigan

The Pine Knob renaming was uncovered Friday morning by location operator 313 Presents, next the expiration of DTE Energy’s 20-12 months naming offer in late December. New associates United Wholesale Home finance loan (UWM) and Trinity Health were being also declared as part of a multiyear arrangement that will preserve “Pine Knob” intact for some time to occur.

The business also unveiled a emblem that harks back to the Pine Knob unique — like the vintage, 1970s-fashion font — with a new twist on its woodsy summer topic.

A new logo featuring the revived "Pine Knob Music Theatre" name was unveiled Friday, Jan. 14, 2022.

The revival of the Pine Knob name, coming as the amphitheater embarks on a 50th anniversary celebration, will be tunes to the ears of Michigan new music lovers, many of whom ongoing to use the aged moniker yrs after the change.

For concertgoers who arrived of age in the ‘70s, ‘80s and ‘90s, it may also serve as a shot of nostalgic convenience just after nearly two decades of pandemic-induced upheaval in the are living-new music world.