Alex Lieberman’s Bright West Amusement Launches at Tribeca

Producer and entrepreneur Alex Lieberman has released Bright West Entertainment, a new movie finance and production corporation with a unique emphasis on backing documentary written content.

The firm is creating a significant splash this month. 3 of its future aspect documentaries — “On the Line: The Richard Williams Story,” “Subject” and “Rudy! A Documusical” — are set to environment premiere at the 2022 Tribeca Movie Festival, which kicks off on Wednesday.

“I’m concentrated on funding attention-grabbing stories and making an attempt to provide as a catalyst to assistance projects get built,” Lieberman tells Variety. “I never have a brand filter or a established type of story that I’m intrigued in earning. It is not primary to say this, but I really like human stories.”

Filmmakers who have labored with Lieberman say he’s dedicated to providing them the means they have to have to get their assignments completed and praise him for understanding the hard highway that non-fiction movies typically have to vacation right before they are done.

“I simply call him the soccer mother of documentaries,” suggests Camilla Corridor, a person of the filmmakers powering “Subject.” “He’s the dude who packs the further hand sanitizer in his bag. He’s there to support out if there is a dilemma or a disaster.”

“Rudy! A Documusical” producer Ross Dinerstein adds: “Alex is these a sensible man, and he’s sympathetic to the needs of producers. Impartial documentary filmmaking is a grind, and Alex absolutely understands the unpredictability that goes with the territory and rolls with the punches.”

All three of the Tribeca releases are hoping to rating distribution offers out of the pageant. There is “On the Line,” which Dazzling West backed and which features a first-hand account from Richard Williams, father of Venus and Serena, as he retraces his family’s journey from the courts in Compton to the prime of the tennis planet. The movie is directed by Stuart McClave and generated by Chavoita LeSane, who is Williams’ son.

Then there is “Subject,” the new movie from Woman & Hen, the identical filmmaking and making team at the rear of Rita Baghdadi’s “Sirens,” which Lieberman also assisted finance. It explores the transformative expertise of sharing one’s everyday living on screen by hunting at the subjects of 5 earlier documentaries.

And maybe most sort-busting is “Rudy! A Documusical.” That one particular is directed by Jed Rothstein (“WeWork: Or the Making and Breaking of a $47 Billion Unicorn”) and made by Dinerstein’s Campfire Studios and Forbes Amusement. It focuses on the controversial lifestyle and occupation of American politician, lawyer and Donald Trump advisor Rudy Giuliani, who has been a general public figure for a lot more than five a long time. But interspersed with that rise and tumble saga are staged musical performances from Broadway actors.

In addition to its Tribeca premieres, Bright West has future tasks with output providers these kinds of as Soledad O’Brien Productions, Film45 and several films with Campfire Studios, as properly as attribute documentaries from filmmakers including Christopher Charles Scott (“Class Action Park”), Patrick Conway (“Black and Missing”), Jessie Deeter (“The Inventor: Out for Blood in Silicon Valley”) and Steven Robillard (“Ottolenghi and the Cakes of Versailles”), among the many others.

“From an financial commitment standpoint, I really do not have a set variety,” says Lieberman. “It’s all about supplying the filmmakers the assistance they need. Often that is ending resources of $50,000 and in some cases it is absolutely financing a film for nicely above $1 million. The aim is to assist artists to cease worrying about cobbling collectively fundraising.”

Brilliant West Amusement has also become the formal husband or wife and sponsor of Camden Global Film Festival’s Filmmaker Solidarity Fund, an initiative launched by CIFF in 2020 to compensate the festival’s collaborating filmmakers of both capabilities and shorts. In former decades, Camden has available a percentage of the festival’s digital box business, but Brilliant West’s partnership for the 2022 fund ensures that all of this year’s filmmakers will be acquiring payment upon invitation to the competition. The fund aims to make the festival process much easier and fewer demanding for entrants by alleviating any economic burden that could in any other case stop them from exhibiting their do the job.

Prior to launching Brilliant West, Lieberman oversaw west coastline progress for Optomen Productions. Before that, he worked in unscripted advancement at MGM and Stick Determine Productions.